Turn Matchup Data Into Pre-Game Talking Points
Sports media editors and fan community apps use the Onyx Odds API to deliver predictions and narrative hooks automatically, before every game.
- Eastern FC has won 7 of their last 8 home fixtures in this format
- Northern United's away record drops 18 points when traveling mid-week
- Historical upset rate in this rivalry sits at 34% over 6 seasons
- Defensive pressure index for Northern United is trending up 11% this month
Sports Media Teams Cover More Matchups Than Their Editors Can Analyze
Building original pre-game analysis takes hours per matchup. Prediction models require data engineers. The result is generic coverage that fans stop reading.
Time Cost Per Matchup
Editorial teams spend 1-3 hours per game building the prediction angle from scratch, every week.
Data Engineering Bottleneck
Surfacing accurate stats requires a data team that most media operations don't have in-house.
Generic Coverage Loses Fans
When pre-game content is indistinguishable from competitors, engagement drops and subscribers churn.
Two API Modules That Replace the Spreadsheet Workflow
Connect once. Get prediction scores and narrative talking points back in structured JSON, before every scheduled matchup.
Prediction Engine
Probability scores for game outcomes, player performance ranges, and key-moment flags. Updated as lineups, injury reports, and weather data arrive before kickoff. Returns confidence intervals with context, not single picks.
Learn moreTalking Points API
Structured narrative hooks keyed to each matchup, formatted for direct CMS insertion or editorial review. Returns 4-6 data-backed talking points with type tags: controversy, trend, upset-risk, historical-angle.
Learn moreFrom Raw Game Data to Published Talking Points in Three Steps
No data engineers required. One API endpoint handles the entire pipeline from ingestion to output.
Connect
Send us your game schedule and player data feed, or use ours. REST API or webhook, your choice.
Score
Our models compute probability distributions and key-moment flags as fresh data arrives throughout the game week.
Deliver
The API returns prediction scores plus 4-6 structured talking points per matchup, ready for your CMS or editorial queue.
Editors Report Meaningful Time Savings
Across 4 early-access editorial teams, editors reported 35% less time on pre-game research (based on early-access pilot data, n=4).
"Our editors used to spend 2 hours per game building the analysis angle. Now the talking points land in our CMS before they sit down."Sarah Kowalczyk, Digital Editor, regional sports network, early-access participant
Who Uses the Onyx Odds API
Built for media teams that need to deliver original analysis at scale, without scaling their editorial headcount.
Sports Broadcast Publishers
Pre-game editorial packs for daily game coverage. Editors receive structured talking points in their CMS workflow before the morning meeting.
Fan Community Platforms
Prediction feeds that give users something specific to argue about. Confidence scores and narrative hooks drive forum activity and pre-game engagement.
Fantasy Sports Apps
Probability data for lineup advice and engagement hooks. Give your users data-backed reasoning for lineup decisions, tied to each matchup.
Transparent API Pricing for Independent Operators
Three tiers matched to team size and call volume. No hidden overage charges on base plans.
For regional publishers and active fan communities.
See DetailsCustom volume, dedicated support, SLA guarantees for national networks.
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